Meriwest joins Silicon Valley Pride parade in San Jose

Meriwest Credit Union took part in the 2026 Silicon Valley PRIDE Festival and Parade in downtown San Jose, joining thousands for the South Bay’s largest LGBTQ+ celebration. The weekend event highlighted community inclusion, local partnerships and the year’s theme, “Flourish & Bloom.”

Why it matters: - Meriwest’s visible role at Silicon Valley PRIDE underscores how Bay Area financial institutions are using community events to signal support for LGBTQ+ inclusion. - The festival remains a major regional gathering for LGBTQ+ residents, families, allies and local organizations. - The event also reinforced Meriwest’s broader community-facing brand across the Bay Area.

What happened: - Meriwest Credit Union joined thousands of attendees in downtown San Jose for the 2026 Silicon Valley PRIDE Festival and Parade. - The two-day event ran Aug. 29-30 at Plaza Park. - Meriwest employees, family members and partners marched in Sunday’s parade along Market Street. - The festival brought together community organizations, local businesses, performers, families and allies.

The details: - This year’s theme was “Flourish & Bloom,” a nod to the growth and spirit of the LGBTQ+ community. - The festival featured live entertainment, drag performances, local artists, advocacy booths and family-friendly activities. - The celebration is described as the largest LGBTQ+ event in the South Bay. - Silicon Valley PRIDE has created regional community spaces since 1975. - Meriwest is based in San Jose and was founded in 1961. - The credit union said it serves more than 80,000 families and businesses across the San Francisco Bay Area and Pima County, Arizona. - Meriwest reported $2.1 billion in assets as of March 31, 2026. - Meriwest has been voted one of the “Best Credit Unions in Silicon Valley” in the Mercury News’ annual Readers’ Choice Awards. - Meriwest was also named a “Best Place to Work” by the Silicon Valley Business Journal from 2020 through 2026. - More information is available on Meriwest’s website and Silicon Valley PRIDE’s website.

Between the lines: - Meriwest’s participation reflects a long-term effort to align with inclusive public events, not just a one-off appearance. - The weekend’s turnout and programming show PRIDE remains both a celebration and a community-building forum in the South Bay. - The credit union’s remarks frame the event as part of a broader commitment to partnerships that make the region feel welcoming.

What's next: - Meriwest said it will continue supporting partnerships and community efforts across the South Bay. - Silicon Valley PRIDE is expected to keep serving as an annual focal point for LGBTQ+ visibility, history and connection in San Jose. - The organization is marking more than 50 years of progress as the event continues.

The bottom line: - Meriwest used Silicon Valley PRIDE to reaffirm its support for LGBTQ+ community spaces while highlighting its ongoing local presence.